Boncafé Middle East LLC Partners with RaCo Holding to Launch Operations in Saudi Arabia

Riyadh: Boncafé Middle East LLC, a subsidiary of the globally renowned Massimo Zanetti Beverage Group S.p.A., has entered into a strategic partnership with RaCo Holding to establish BonArabia KSA and commence operations in the Kingdom of Saudi Arabia. The partnership agreement was formally signed by Mr. Rahim Pattarkadavan, CEO and Chairman of RaCo Holding, and Ms. Aparna Barretto, CA, Managing Director of Boncafé Middle East LLC. This joint venture marks a significant milestone in the expansion strategy of Boncafé Middle East LLC across the GCC region. Through this collaboration, leading international coffee brands under the Massimo Zanetti portfolio—including Boncafé and Segafredo—will begin their journey in the Saudi Arabian market, supported by RaCo Holding’s strong local expertise and market presence.

Boncafé Middle East LLC has built a strong and trusted legacy in the UAE, recognized for its uncompromising quality, robust after-sales service, and long-term client partnerships. The company now aims to replicate this success in Saudi Arabia, a market experiencing rapid growth and transformation within the food and beverage sector. Saudi Arabia’s dynamic hospitality landscape, coupled with its evolving consumer preferences, presents a compelling opportunity for growth. Through BonArabia KSA, the partners are committed to delivering premium coffee solutions, professional equipment, and customer-centric services that align with international standards and local market expectations.

Massimo Zanetti Beverage Group S.p.A. is a global leader in the production, processing, and marketing of roasted coffee, with products distributed in approximately 110 countries worldwide. The Group manages the entire coffee value chain—from sourcing to consumption—operating 18 production facilities across Europe, Asia, and the Americas, and a global network of approximately 230 coffee shops in over 50 countries. With a portfolio of more than 40 international brands, the Group offers a comprehensive range of coffee products, including whole beans, ground coffee, and single-serve solutions. Its offerings are further complemented by professional coffee machines and related products such as tea, cocoa, chocolate, and premium spices.