Swiggy Releases 2025 ‘How India Eats’ Report: Late-Night Dining And Regional Cuisines On The Rise

Swiggy has released the 2025 edition of its ‘How India Eats’ report with Kearney, offering a snapshot of how the country’s eating habits are changing. The report notes that India’s food services market is expected to cross USD 125 billion by 2030. With the sector contributing only 1.9% to India’s GDP—far lower than China’s 5% and Brazil’s 6%—it points to considerable room for growth.

Late-night dining continues to gain popularity, while demand for healthier meal options has risen 2.3 times, driven by interest in protein-rich dishes and closer calorie and sugar tracking. Hyper-regional cuisines such as Goan, Bihari and Pahari are growing between 2 and 8 times faster than mainstream categories. Traditional Indian drinks like buttermilk and sharbat are expanding 4–6 times faster than the overall beverage segment, and tea consumption is rising three times faster than other drinks.

The report also highlights a jump in global food experimentation. Korean, Vietnamese and Mexican cuisines show rapid adoption, rising 17-fold, 6-fold and 3.7-fold, respectively, while cities are beginning to embrace Peruvian and Ethiopian meals. Searches for Boba Tea have increased eleven times in five years, and Matcha Tea four times. These shifting preferences are influencing how people dine and order. Advance table bookings are growing seven times faster than walk-ins, and food delivery packaging is being refined to improve customer experience.